THINK OUTSIDE OF THE
NORM
OUR TEAM
Caike Campana
CEO
A UCSD alum with a passion for complex systems and competitive Padel, Caike is the strategist behind NORM. He combines his professional background as a Principal Business Analyst with a deep-seated love for the game to create an environment where performance meets lifestyle.
TBD
COO and Head Coach
Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.
_edited.jpg)
Cristina Kaiser
Technical Consultant
Currently a Head Coach in Muscat, Oman, Cristina is the NORM's operational strategist. With extensive experience managing elite racquet sports clubs, she bridges the gap between on-court experience and business architecture. Cristina is helping build the NORM infrastructure by engineering systematic training models and club operations designed to scale with the precision of a global athletic ecosystem.
The NORM
Six meticulously engineered indoor Padel courts serve as the club’s primary theater of action. Featuring a signature obsidian-matte finish, these courts are architecturally designed to eliminate glare and enhance visual contrast. Encased within a climate-controlled warehouse, the environment permanently removes the volatility of the Las Vegas weather, ensuring a consistent, year-round stage for elite competition. This is the ultimate "blank canvas"—a high-performance arena where the city's vanguard meets to engage in the sport's most sophisticated social and physical exchange.
THE COURTS
1
LINEA
Our signature F&B concept and social forum. LINEA transitions seamlessly throughout the day: a specialty coffee bar for the morning's first deals, a refined restaurant for curated culinary experiences, and a moody cocktail lounge for the city's elite post-match networking. It is where hospitality meets the high-desert noir.
2
A unified ecosystem for physical longevity. By pairing a high-performance Gym with an advanced Recovery Spa, we provide the ultimate "bio-stacking" loop. From strength conditioning to cold plunges and infrared therapy, this space is dedicated to restoring the body and maintaining the vanguard's peak performance.
THE GYM & RECOVERY SPA
3
WHY PADEL
The US Inflection Point
Padel is currently the fastest-growing racquet sport globally, with the US market entering a critical "Early Adopter" phase. Projected to grow from a few hundred courts to 30,000+ by 2030, Padel follows the trajectory of Pickleball but captures a significantly higher-spending, luxury demographic.
The New Golf
For the modern professional, time is the primary currency. Padel offers the same elite networking "frame" as golf but within a compressed 90-minute window. It is socially inclusive, high-intensity, and has effectively replaced the fairway as the primary venue for business development among the creative and executive classes.
The Vegas Cultural Void
Despite being a global hub for sports and entertainment, Las Vegas lacks an indoor and inclusive Padel Club. NORM fills a massive void in the local market, serving the high-net-worth resident population and the elite "business traveler" segment who demand wellness-centric networking beyond the Strip.
The "Bio-Stacking" Play
NORM replaces the traditional court rental with a high-yield bio-stacking ecosystem. By integrating Padel with a high-performance gym and specialized spa (Recovery Lab), we also capture the wellness market through a continuous loop of training, play, and restoration.
Blueprint
Don’t Just Ride the Wave. Own the Ocean
The demand for Padel has reached a tipping point, and NORM is the blueprint for its next evolution. Our model integrates elite athletic expertise with rigorous business systems to create a self-sustaining market force designed for rapid expansion.
We are inviting strategic partners to join us as we deploy this framework in Las Vegas, NV. Review our pitch deck, and let’s discuss how we can build the new norm of social athletics.
Secure your position in the NORM ecosystem.
_edited.png)